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In-House Corporate Retreat
Project type
In-House Conference
Location
Gardner Business Media
Project type
Poster series, signage, field guide, invites, media screens and more
For Gardner Business Media’s 4-day global retreat, I designed a comprehensive branding package under the theme “Adventure Awaits.” Inspired by the vintage, 1934 WPA-style National Parks posters, I aimed to blend nostalgia with corporate identity.
The Hero Image: The campaign centered on an original illustration I created in Adobe Illustrator, featuring the company’s iconic, locally beloved “Pink Palace” headquarters, transforming it into a beacon of adventure.
The Concept: This main artwork launched a series of inspirational posters, which I repurposed as opening chapters for a physical “Field Notes” booklet, guiding attendees through the event.
The Scope: I designed a cohesive visual language across the entire project, including directional signage, custom invites, and the comprehensive conference directory, ensuring a “pink palace” perspective in every detail.
