Writer's Digest Re-Brand

Over the years, Writer’s Digest’s many properties had been created without any consistent consideration of past or future additions, causing the entire system to feel disjointed and unable to function as a unified brand.

I, along with two other designers on the Writer's Digest team, brought together existing and future Writer’s Digest properties into a cohesive family. This system needed to be flexible enough to expand as needed while representing the core values and identity of Writer’s Digest.